Real results from real engagements. Names changed, impact verified.
Cloud Infrastructure | Data Management
Challenge: Three overlapping product lines with inconsistent messaging. Sales team using different narratives depending on who they last spoke with. Pipeline velocity stagnating.
Engagement: 6-week Narrative Sprint focused on unified positioning, sales enablement, and competitive differentiation against hyperscaler storage services.
6 weeks from kickoff to sales rollout
Result: 10% improvement in pipeline velocity within 90 days
Sales team adopted unified messaging in first month. Competitive win rate against AWS improved 15%. Deal cycle time reduced from 120 to 108 days.
Cybersecurity | Network Security
Challenge: Zero analyst coverage in competitive SASE market. Missing from key Gartner and Forrester reports. Enterprise buyers questioning market legitimacy.
Engagement: 6-month Analyst Engagement System including briefing strategy, inquiry management, and reference customer program.
6 months from program launch to measurable coverage
Result: Doubled analyst coverage in six months
Secured briefings with 8 key analysts across Gartner, Forrester, and IDC. Appeared in 3 research notes. First-time inclusion in competitive landscape analysis. Enterprise pipeline increased 22% from analyst-influenced deals.
SaaS | Monitoring & Observability
Challenge: Listed in Gartner MQ "Niche Player" quadrant for 3 consecutive years. Limited analyst engagement. Revenue growth plateauing due to market perception challenges.
Engagement: 12-month integrated program combining Analyst Engagement System, Narrative Sprint, and ongoing market intelligence.
12 months from engagement to MQ status change
Result: 3× increase in analyst citations, MQ status upgrade, 18% AR-driven pipeline gain
Moved from "Niche Player" to "Visionary" in Gartner MQ. Analyst citations increased from 2 to 7 in 12 months. Customer references featured in 3 case studies. AR-influenced pipeline grew from 12% to 30% of total pipeline. Enterprise deal velocity improved 25%.
Note: Company names and identifying details have been changed to protect client confidentiality. Results are representative of actual engagements. Additional case details and references available under NDA.
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